Post by account_disabled on Mar 5, 2024 6:03:03 GMT
The so-called Bad reputation occurs when a company gets a whole series of marketing, management and production moves wrong or finds itself embroiled in bad affairs. In these cases it is very often good to make a nice change, a nice rebranding. It is essential, in these cases, that the change in image corresponds to a coherent change in the company itself. A famous rebrand of this type was that of Philip Morris, the company that produces, among other things, cigarettes. The name did not have a very good reputation for a corporation that wanted to expand its market also in the wine sector, for example, so a profound rebranding was carried out with the creation of the Altria Group. New brand, which has nothing to do with brands linked to the world of tobacco. Due to mergers, spin-offs or acquisitions In these cases, especially in the case of a merger between two companies, it is often chosen to preserve part of the image of both, while in the case of acquisitions the image of the company that has purchased is often considered a priority.
An example of rebranding following a merger was that of ExxonMobil, created from the merger of the oil companies Exxon and Mobil. UnipolSai is an example of an acquisition, born from the merger of Fondiaria-Sai and Unipol Assicurazioni, but under the ownership of Unipol (this is why I speak of an acquisition). The rebranding, therefore, was only on the name, as often happens in these cases. UnipolSai Belgium Phone Number rebranding Because the company wants to reposition itself on the market Then there are cases in which the company really wants to change its business approach, perhaps by expanding its production range or attacking new markets. A famous example was that of Starbucks which in 2011 changed the features of its logo by eliminating the word Starbucks Coffee from it. This choice was dictated by the company's desire to undertake new market strategies, in addition to that of the sale of coffee. Starbucks rebranding How the most famous brands have changed To start the year off on a high note, after the past one, some companies have decided to adopt powerful strategies, including rebranding.
Here you can find the top 5 restylings of 2021. Let's now see what happened to some famous logos: some have changed radically, while others have made slight changes that perhaps not everyone has noticed. The rebranding of Warner Bros As the centenary approaches in 2023, the historic film production studio Warner Bros has unveiled its new logo. The restyling of one of the most famous logos in the world is the result of a more modern and refined recalibration of the classic shield that has identified the studio since 1923. “ The visual identity seemed a little dated ,” says Dee Dee Myers, executive vice president of Warner for global corporate communications. The brand changes reflect the corporate change. The restyling was “ a way to talk about their brand moving into the future ”, and to find the right place in digital. In the new logo, the “WB” writing has been redesigned to provide greater balance, the shield follows the ratios of the golden section and the historic blue is brighter and more modern. WB rebranding
An example of rebranding following a merger was that of ExxonMobil, created from the merger of the oil companies Exxon and Mobil. UnipolSai is an example of an acquisition, born from the merger of Fondiaria-Sai and Unipol Assicurazioni, but under the ownership of Unipol (this is why I speak of an acquisition). The rebranding, therefore, was only on the name, as often happens in these cases. UnipolSai Belgium Phone Number rebranding Because the company wants to reposition itself on the market Then there are cases in which the company really wants to change its business approach, perhaps by expanding its production range or attacking new markets. A famous example was that of Starbucks which in 2011 changed the features of its logo by eliminating the word Starbucks Coffee from it. This choice was dictated by the company's desire to undertake new market strategies, in addition to that of the sale of coffee. Starbucks rebranding How the most famous brands have changed To start the year off on a high note, after the past one, some companies have decided to adopt powerful strategies, including rebranding.
Here you can find the top 5 restylings of 2021. Let's now see what happened to some famous logos: some have changed radically, while others have made slight changes that perhaps not everyone has noticed. The rebranding of Warner Bros As the centenary approaches in 2023, the historic film production studio Warner Bros has unveiled its new logo. The restyling of one of the most famous logos in the world is the result of a more modern and refined recalibration of the classic shield that has identified the studio since 1923. “ The visual identity seemed a little dated ,” says Dee Dee Myers, executive vice president of Warner for global corporate communications. The brand changes reflect the corporate change. The restyling was “ a way to talk about their brand moving into the future ”, and to find the right place in digital. In the new logo, the “WB” writing has been redesigned to provide greater balance, the shield follows the ratios of the golden section and the historic blue is brighter and more modern. WB rebranding