Post by account_disabled on Mar 5, 2024 3:53:34 GMT
Thus was born a new approach to the world of marketing and sales, an approach that we like to call full funnel marketing strategy . What do we mean? Our peculiar path has shifted the entire positioning of the Communication Agency which, for the love of God, continues to be the Communication Agency in the strict sense but opens up to new horizons. The interlocutors in the company change, the services offered expand, the areas of intervention extend to the review of company processes and training or coaching. The funnel that catches consumers in the problem recognition phase and brings them down towards the end of the conversion process is a well-known metaphor.
But often the conversion does not happen on its own (especially when we are talking about complex purchases, as in B2B) but must be facilitated by a salesperson. But this person must know what to do because today the customer is an empowered buyer : today those who buy have great power Hong Kong Telegram Number Data derived from knowledge. And with great power comes great responsibility (I couldn't miss this quote, ed.). For the first time in history, customers have a sufficient amount of information to arrive with very clear ideas at the time of purchase and this has a significant impact on the behavior that a salesperson must adopt during the sales phase. I'll rephrase. How do you behave when you have to sell something to someone who knows more about the subject than you? The sales pitch must change , it must move from the description of the product to the benefits it brings in relation to the stomach aches that the customer complains about.
This is why Sales Cafe was born and supported by OFG Advertising: today, together, we are able to operate on different fronts to solve an even greater number of our customers' problems. The growth path begins with the analysis of business processes: Discovery. Obviously this can only happen following an in-depth analysis of company processes, because the methodology implies technology and technology works well if the processes are clear, shared and respected. A further point of in-depth analysis therefore arises: how do you analyze company processes and how do you develop a sustainable growth plan? To respond to this need, we have developed an in-depth path that we call "Discovery" which embraces various themes, and which we carry out jointly with marketing and sales, and which has the aim of mapping and possibly redesigning backend business processes and frontend.
But often the conversion does not happen on its own (especially when we are talking about complex purchases, as in B2B) but must be facilitated by a salesperson. But this person must know what to do because today the customer is an empowered buyer : today those who buy have great power Hong Kong Telegram Number Data derived from knowledge. And with great power comes great responsibility (I couldn't miss this quote, ed.). For the first time in history, customers have a sufficient amount of information to arrive with very clear ideas at the time of purchase and this has a significant impact on the behavior that a salesperson must adopt during the sales phase. I'll rephrase. How do you behave when you have to sell something to someone who knows more about the subject than you? The sales pitch must change , it must move from the description of the product to the benefits it brings in relation to the stomach aches that the customer complains about.
This is why Sales Cafe was born and supported by OFG Advertising: today, together, we are able to operate on different fronts to solve an even greater number of our customers' problems. The growth path begins with the analysis of business processes: Discovery. Obviously this can only happen following an in-depth analysis of company processes, because the methodology implies technology and technology works well if the processes are clear, shared and respected. A further point of in-depth analysis therefore arises: how do you analyze company processes and how do you develop a sustainable growth plan? To respond to this need, we have developed an in-depth path that we call "Discovery" which embraces various themes, and which we carry out jointly with marketing and sales, and which has the aim of mapping and possibly redesigning backend business processes and frontend.