Post by sakibkhan50 on Feb 27, 2024 4:35:44 GMT
VeraLab, in fact, was the Skincare Partner of the last edition of the Sanremo Festival, with a TV commercial aired during the advertising breaks of all the evenings of the event. VeraLab spot during the Sanremo Festival (2023) Once again the protagonist is sincerity, and stereotypes are fought: perfect skin does not exist, but normal skin, different and each beautiful in its own way, with all its imperfections. Therefore VeraLab does not abandon its values, and also brings them to TV from social media during the most media-important musical event in the country. Overskin: the beginning of a new era On June 1st , Overskin, the new make-up brand by Veralab, was announced via social channels . The announcement was shared by Cristina Fogazzi on her personal profile, on VeraLab's social networks and beyond: the new brand's social profiles were also created for the occasion, on Instagram and TikTok . And a launch video was published on TikTok which received over 700k views in just a few days . Overskin's TikTok profile Overskin's Instagram profile, however, reached over 50K followers just in the days preceding the official launch. Synonymous with success even before it was "born" as a brand , but which already convinces thanks to the strong brand awareness that accompanies VeraLab. People know VeraLab , they trust the products on the market. And as a result, they also trust Overskin The new make-up line was then presented to the public through an event held in Milan on 19 June , "Overskin Reveal". And for the occasion, a competition was created , which featured the very loyal and large VeraLab community.
The exclusive Overskin competition… By purchasing products from June 1st to 11th, 4 people from the community had the chance to win 2 tickets to the event , participating with a person of their choice. And on June 12, at the end of the competition, the names of the 4 winners were drawn. Competition advertised on Overskin's Instagram profile Instagram post on the Overskin profile The use of an event - the competition - prior to the actual event - the launch of Overskin - fueled online buzz and word of mouth , regarding the event itself and the possibility of winning a ticket to participate , contributing to the success of the launch. All this, actively involving the brand's community, the so-called "pheasants" . And this is nothing new. …and the community centric approach Over the years, VeraLab has been able to strategically distance itself from its competitors in a complex and highly competitive sector such as beauty, thanks to its community-centric approach . What does this mean? That the community has always been at the center of VeraLab's communication , and the "pheasants" have always been the authentic and real faces of the brand . VeraLab TikTok profile And also for the launch of Overskin the brand has thought of its community to experience this new adventure together, through the exclusive competition. Furthermore, Cristina Fogazzi sent the usual newsletter to her loyal customers to update them on the new line: “For the make-up launch we organized an important (really important) event in Milan that I would like to share with those who supported me and brought me this far.” Newsletter from L'Estetista Cincia announcing Ecuador Mobile Number List the Overskin launch Newsletter of the Cinica Beautician (date: 01/06/2023) The message also explains the origin of the name: created by Cristina herself, "Overskin" is the perfect representation of a brand that puts skin first . Through the newsletter , signed by Estetista Cinica precisely because she is the one who writes the emails, the community is put at the center: each message is personalized and in this way Cristina speaks to each of her "pheasants", with whom she forms a direct relationship.
Newsletter of L'Estetista Cinica And customers signed up to the newsletter are entitled to discounts, promos and preview news , such as the announcement of the new make-up line, which VeraLab was working on, as early as February 2023. Newsletter of L'Estetista Cinica (date: 02/22/23) With its newsletter the Cinica Beautician does personal branding . And he speaks to users not as a brand, but as a person, establishing a more intimate relationship with them, and always remembering how fundamental the community is to the success of his company. Newsletter of L'Estetista Cinica Overskin's communication, therefore, already seems to follow the - successful - moves of VeraLab, the result of Cristina's talent and recognizability in everything she does . Overskin between “spoiler” and teaser In the days preceding the launch of Overskin on social media, various reels were published accompanied by the description: “Spoiler: guess the product.” This is a very effective marketing strategy, which aims to capture the attention and arouse the curiosity of online users through small spoilers or teaser videos . The word “teaser” comes from the English To Tease, which in Italian can be translated as “ to intrigue/tease ”. Teasers leave short clues - also called spoilers - which stimulate the target's interest and attract their curiosity. Thus, we play on the sense of waiting , given by the presence of contents such as short-lived reels and the "hidden " message, which lead users to have to guess what it is about. The first teaser reel on Overskin's Instagram profile reached , in just a few days, over 5k likes and more than 160 comments, mainly from those trying to guess the product featured in the video. On TikTok, however, the teaser has obtained more than 1 million views .
The exclusive Overskin competition… By purchasing products from June 1st to 11th, 4 people from the community had the chance to win 2 tickets to the event , participating with a person of their choice. And on June 12, at the end of the competition, the names of the 4 winners were drawn. Competition advertised on Overskin's Instagram profile Instagram post on the Overskin profile The use of an event - the competition - prior to the actual event - the launch of Overskin - fueled online buzz and word of mouth , regarding the event itself and the possibility of winning a ticket to participate , contributing to the success of the launch. All this, actively involving the brand's community, the so-called "pheasants" . And this is nothing new. …and the community centric approach Over the years, VeraLab has been able to strategically distance itself from its competitors in a complex and highly competitive sector such as beauty, thanks to its community-centric approach . What does this mean? That the community has always been at the center of VeraLab's communication , and the "pheasants" have always been the authentic and real faces of the brand . VeraLab TikTok profile And also for the launch of Overskin the brand has thought of its community to experience this new adventure together, through the exclusive competition. Furthermore, Cristina Fogazzi sent the usual newsletter to her loyal customers to update them on the new line: “For the make-up launch we organized an important (really important) event in Milan that I would like to share with those who supported me and brought me this far.” Newsletter from L'Estetista Cincia announcing Ecuador Mobile Number List the Overskin launch Newsletter of the Cinica Beautician (date: 01/06/2023) The message also explains the origin of the name: created by Cristina herself, "Overskin" is the perfect representation of a brand that puts skin first . Through the newsletter , signed by Estetista Cinica precisely because she is the one who writes the emails, the community is put at the center: each message is personalized and in this way Cristina speaks to each of her "pheasants", with whom she forms a direct relationship.
Newsletter of L'Estetista Cinica And customers signed up to the newsletter are entitled to discounts, promos and preview news , such as the announcement of the new make-up line, which VeraLab was working on, as early as February 2023. Newsletter of L'Estetista Cinica (date: 02/22/23) With its newsletter the Cinica Beautician does personal branding . And he speaks to users not as a brand, but as a person, establishing a more intimate relationship with them, and always remembering how fundamental the community is to the success of his company. Newsletter of L'Estetista Cinica Overskin's communication, therefore, already seems to follow the - successful - moves of VeraLab, the result of Cristina's talent and recognizability in everything she does . Overskin between “spoiler” and teaser In the days preceding the launch of Overskin on social media, various reels were published accompanied by the description: “Spoiler: guess the product.” This is a very effective marketing strategy, which aims to capture the attention and arouse the curiosity of online users through small spoilers or teaser videos . The word “teaser” comes from the English To Tease, which in Italian can be translated as “ to intrigue/tease ”. Teasers leave short clues - also called spoilers - which stimulate the target's interest and attract their curiosity. Thus, we play on the sense of waiting , given by the presence of contents such as short-lived reels and the "hidden " message, which lead users to have to guess what it is about. The first teaser reel on Overskin's Instagram profile reached , in just a few days, over 5k likes and more than 160 comments, mainly from those trying to guess the product featured in the video. On TikTok, however, the teaser has obtained more than 1 million views .