Post by sakibkhan49 on Feb 25, 2024 6:35:00 GMT
The impact of Covid-19 on consumer habits The Covid-19 pandemic has completely changed the habits of each of us, catapulting us into an evolved, different, new world. The change in our habits has above all influenced our needs. The new needs are accompanied by the need to create a new offer. This is why the role of marketing is of vital importance in a changed context. In recent months, negativity, pessimism and the fear of not making it have populated a treasure chest of uncertainties and frustrations. No long-term plans, no certainties, no stable points to start from, no future plans. The economic structure in crisis , now a sandcastle, seems permeated by an enormous impossibility of understanding the needs of the current consumer. An uncertain consumer who lends himself to the purchase of essential goods, putting aside everything that is not.
if we will ever go back to consuming as before, if the economic system will experience this crisis forever, if and when we will be able to experience a distant normality again . Between ifs and buts and unanswered Chinese UK Phone Number List questions, the certain thing is that not only is today's consumer no longer the same, but also the role of marketing has been hit by a wave of change. After the strong economic recovery recorded during the summer, in October the worsening of the pandemic and the new forms of containment hit the production system again. ConfCommercio statistics show how consumption decreased by 8.1% compared to 2019, especially due to the decrease in the activity of hotels, bars and restaurants. consumption CONFCOMMERCIO Are there other reasons behind the decline in consumption? The answer is yes. The habits of the new consumer reflect the concept of energy saving.
A saving implemented through heuristics or rather mental shortcuts . In fact, cognitive psychology considers the individual as a system of limited resources. When we are faced with a choice, heuristics allow us to find a quick and hasty way to make a decision. The important thing is to make the choice that gives us the least energy savings, the safe choice at the lowest cost because, today, the pleasure of consumption leaves room for a great enemy: fear . The role of marketing must take this evolution into account: the focus on functional and technical aspects of the product leaves room for the needs of the new consumer. The value proposition : the importance of the marketing concept in the time of Covid The marketing concept refers to a business approach according to which the customer is at the center of every strategy. The company creates, first of all, a product offering capable of satisfying the customer's needs because it puts the consumer's desires before making a profit. The organizations that invest in this philosophy are aware of the fact that the consumer seeks a
if we will ever go back to consuming as before, if the economic system will experience this crisis forever, if and when we will be able to experience a distant normality again . Between ifs and buts and unanswered Chinese UK Phone Number List questions, the certain thing is that not only is today's consumer no longer the same, but also the role of marketing has been hit by a wave of change. After the strong economic recovery recorded during the summer, in October the worsening of the pandemic and the new forms of containment hit the production system again. ConfCommercio statistics show how consumption decreased by 8.1% compared to 2019, especially due to the decrease in the activity of hotels, bars and restaurants. consumption CONFCOMMERCIO Are there other reasons behind the decline in consumption? The answer is yes. The habits of the new consumer reflect the concept of energy saving.
A saving implemented through heuristics or rather mental shortcuts . In fact, cognitive psychology considers the individual as a system of limited resources. When we are faced with a choice, heuristics allow us to find a quick and hasty way to make a decision. The important thing is to make the choice that gives us the least energy savings, the safe choice at the lowest cost because, today, the pleasure of consumption leaves room for a great enemy: fear . The role of marketing must take this evolution into account: the focus on functional and technical aspects of the product leaves room for the needs of the new consumer. The value proposition : the importance of the marketing concept in the time of Covid The marketing concept refers to a business approach according to which the customer is at the center of every strategy. The company creates, first of all, a product offering capable of satisfying the customer's needs because it puts the consumer's desires before making a profit. The organizations that invest in this philosophy are aware of the fact that the consumer seeks a