Post by sakibkhan48 on Feb 24, 2024 6:32:31 GMT
“Who the f**k is about you?” was the phrase we read and saw on social media for days. TikTok, Instagram, Youtube, radio and television… no media was spared! Many are still wondering what About You really is, while others are wondering whether the pre-launch communication campaign was actually successful. We at Marketing Espresso have followed the strategy from the beginning and, once analyzed, we thought we would share our opinion about it. What is About You? what the f**k is about you pre-launch strategy About You is a German e-boutique founded in 2014 and present in 24 countries, including - from September 2021 - also in Italy. It sells more than 400 thousand items of clothing and accessories for women, men and children aged between 18 and 45. The philosophy of the brand is very similar to that of Asos , Zalando and Yoox .
In fact, in all four e-commerce sites, different brands are available Europe Cell Phone Number List and there are products with different budgets. At the same time, they have developed their own private label to build consumer loyalty to their brand. Zalando and About You, both being German e-commerce, can be considered direct competitors. The pre-launch phase About You e-commerce We know that successful marketing is that which generates curiosity and attention from the media and from its ideal and potential customers. This is the reason why the About You pre-launch campaign was set up and structured on the various media platforms to create as much buzz around this brand as possible.
In fact, for days social media has been clogged with posts containing the phrase “Who the f**k is About You? “, generating an aura of curiosity and mystery. Over 300 influencers, TikTokers and Youtubers were involved . From the most famous like Chiara Ferragni, Francesca Ferragni, Giulia Salemi, Andrea Damante or Andrea Cerioli, to the littlest ones like Giulia Izzo or Clarissa Rotelli. Two days before the event these influencers shared photos and content on social platforms with the caption “Who the f**k is About You?”. The advertising campaign also went on-air on television and radio, leading everyone to talk about this new reality. About You's omnical strategy In recent years we have not seen such a massive and defined campaign on multiple
In fact, in all four e-commerce sites, different brands are available Europe Cell Phone Number List and there are products with different budgets. At the same time, they have developed their own private label to build consumer loyalty to their brand. Zalando and About You, both being German e-commerce, can be considered direct competitors. The pre-launch phase About You e-commerce We know that successful marketing is that which generates curiosity and attention from the media and from its ideal and potential customers. This is the reason why the About You pre-launch campaign was set up and structured on the various media platforms to create as much buzz around this brand as possible.
In fact, for days social media has been clogged with posts containing the phrase “Who the f**k is About You? “, generating an aura of curiosity and mystery. Over 300 influencers, TikTokers and Youtubers were involved . From the most famous like Chiara Ferragni, Francesca Ferragni, Giulia Salemi, Andrea Damante or Andrea Cerioli, to the littlest ones like Giulia Izzo or Clarissa Rotelli. Two days before the event these influencers shared photos and content on social platforms with the caption “Who the f**k is About You?”. The advertising campaign also went on-air on television and radio, leading everyone to talk about this new reality. About You's omnical strategy In recent years we have not seen such a massive and defined campaign on multiple