Post by account_disabled on Jan 22, 2024 7:30:09 GMT
Ringostat has been releasing research for developers since 2017. And now we continue this useful tradition. Ringostat compared what has changed in recent years - which turned out to be difficult for all niches. We analyzed a total of 181+ thousand calls to developers and found out what kind of advertising brings them leads and how developers process them. Reading time 15 minutes Where does Ringostat get the data for the study? How to put research results into practice Where do developers get leads from? Top sources of targeted calls Top offline sources of targeted calls Which devices make the most calls and targeted calls? Contacts via callback form Average call cost How do developers handle calls? Analysis of websites and advertisements Special elements of Google results, which often include developer sites Key points Where does Ringostat get the data for the study? Ringostat is a platform for call tracking, telephony and end-to-end analytics.
Among our Fax Lists clients are hundreds of developers from Ukraine. For the study, we used anonymized data on calls to developers collected by our platform. And about the advertising sources that bring them - these statistics are also collected by Ringostat. In addition, we analyzed 150 developer websites and more than 8,000 contextual advertising ads. The Serpstat service helped us with the latter . We compared all this information with data for 2018 to understand what has changed globally compared to the pre-quarantine period. How to put research results into practice Understand which channels generate the most leads. Review your budget for them, including for promotion on different aggregator portals.
Analyze visits from which devices are most often converted into calls. And adapt the site for them. Find out what shortcomings developers' salespeople usually make. For example, how many calls are missed and how long the client is kept on the line. This will help you find problems in your own sales department and fix them in a timely manner. Draw conclusions about what is available and what is missing on competitors’ websites. Add useful information to your own website. Understand what wording is used in contextual advertising. And include them in your own ads - or, conversely, differentiate yourself from competitors and create advertising that will be different. Where do developers get leads from? Top sources of targeted calls In both 2020 and 2021, the top source for attracting targeted calls is Google contextual advertising.
Among our Fax Lists clients are hundreds of developers from Ukraine. For the study, we used anonymized data on calls to developers collected by our platform. And about the advertising sources that bring them - these statistics are also collected by Ringostat. In addition, we analyzed 150 developer websites and more than 8,000 contextual advertising ads. The Serpstat service helped us with the latter . We compared all this information with data for 2018 to understand what has changed globally compared to the pre-quarantine period. How to put research results into practice Understand which channels generate the most leads. Review your budget for them, including for promotion on different aggregator portals.
Analyze visits from which devices are most often converted into calls. And adapt the site for them. Find out what shortcomings developers' salespeople usually make. For example, how many calls are missed and how long the client is kept on the line. This will help you find problems in your own sales department and fix them in a timely manner. Draw conclusions about what is available and what is missing on competitors’ websites. Add useful information to your own website. Understand what wording is used in contextual advertising. And include them in your own ads - or, conversely, differentiate yourself from competitors and create advertising that will be different. Where do developers get leads from? Top sources of targeted calls In both 2020 and 2021, the top source for attracting targeted calls is Google contextual advertising.