Post by account_disabled on Jan 22, 2024 6:04:46 GMT
A comfortable couch with an ocean view, a laptop on your lap and a glass of orange juice in your hand. Works when convenient. Writes when there is inspiration. Admit it, have you ever imagined the working days of a copywriter like that? Now we know that harsh reality usually has nothing to do with this picture. Except for the laptop. Well, maybe more glasses. Never wait for inspiration from the ocean - content is needed here, now and always. The bottom line is that business needs informational support every second. Therefore, the copywriter often receives tasks that are incompatible with each other - neither in terms of subject matter, nor in terms of goals, nor in terms of deadlines. I know this from my own experience, because I work for a company that provides localization and translation services for businesses entering new markets.
Every day I prepare SEO texts for the site, blog articles, longreads on C Level Executive List third-party resources, case studies and much more. I get TK mostly from a marketer. And these, as you know, are creative, imaginative and far-sighted people who do not allow themselves or others to be sad. Therefore, the question "Is it possible to parallelize different texts and how to write effectively in this pursuit of deadlines" worries me personally. So let's figure it out together. Working days of a copywriter How the brain works in multitasking mode Doing several things at the same time seems to save time. It turns out to be the opposite. Attempts to solve many problems at the same time lead to changes in the brain.
When a person concentrates on something, the prefrontal cortex of the brain is activated, and both halves of it work together. But in conditions of multitasking, their interaction is disrupted - we constantly switch from one half to the other and waste time on it. In the end, the seconds accumulate, which leads to an increase in the completion time of tasks by up to 40% . In addition, it greatly dulls attention, and complex tasks overload short-term memory, which leads to errors. It takes at least 23 minutes to fully concentrate on a task and start the process of finding a solution. Otherwise, we are simply exhausting ourselves in vain. The brain in multitasking mode needs more glucose, which causes rapid fatigue. In addition, stress hormones cortisol and adrenaline are produced, due to which the blood sugar level increases.
Every day I prepare SEO texts for the site, blog articles, longreads on C Level Executive List third-party resources, case studies and much more. I get TK mostly from a marketer. And these, as you know, are creative, imaginative and far-sighted people who do not allow themselves or others to be sad. Therefore, the question "Is it possible to parallelize different texts and how to write effectively in this pursuit of deadlines" worries me personally. So let's figure it out together. Working days of a copywriter How the brain works in multitasking mode Doing several things at the same time seems to save time. It turns out to be the opposite. Attempts to solve many problems at the same time lead to changes in the brain.
When a person concentrates on something, the prefrontal cortex of the brain is activated, and both halves of it work together. But in conditions of multitasking, their interaction is disrupted - we constantly switch from one half to the other and waste time on it. In the end, the seconds accumulate, which leads to an increase in the completion time of tasks by up to 40% . In addition, it greatly dulls attention, and complex tasks overload short-term memory, which leads to errors. It takes at least 23 minutes to fully concentrate on a task and start the process of finding a solution. Otherwise, we are simply exhausting ourselves in vain. The brain in multitasking mode needs more glucose, which causes rapid fatigue. In addition, stress hormones cortisol and adrenaline are produced, due to which the blood sugar level increases.