Post by account_disabled on Jan 22, 2024 5:28:14 GMT
Promoting a car rental web service is not an easy task. The specifics of the niche and high competition required the use of creative solutions. Thanks to our expert approach and experience, we achieved good results: resource traffic increased by 34% (in general), and key positions in the top rose by 15%. We also managed to improve other indicators for this project. In the case, we will tell you in more detail about the strategy that allowed us to achieve this result. Basic information about the client Name : RentService24 – online car rental service Domain age : registered in 2017 Business topic : car rental Goals : getting to the top for high-frequency keywords with requests for car rentals Our company service : SEO Niche specifics : a lot of competition, all positions in the top are occupied by old trust domains Promotion region : Ukraine Project results : in the regions of the country, the resource’s position in the top 10 increased by 23%, in the country overall – by 15%. Basic information about the client - RentService24 RentService24 is the first international car rental service in Ukraine.
The website contains offers from companies from different regions, so customers are given ample opportunities to choose the right car and arrange a rental. The resource also contains information about the service, rental conditions, and vehicle characteristics. Detailed data simplifies the choice of the optimal car in terms of configuration and price. Currently, there are already more than 500 car ren B2B Email List tal points operating in different cities of the country. Clients can pick up the vehicle by booking a rental through the RentService24 online service. The portal also has rental offers in Bulgaria and the Czech Republic. However, the creators of RentService24 faced fierce competition in their work. They approached us with a request to bring the resource to the top and attract new visitors. Client site problems When contacting us, most of the keys through which traffic was attracted to the RentService24 service were not in the top: Client site problems Therefore, one of the main tasks set by our specialists was the promotion of the client’s website by region.
Particular attention was paid to promotion in the largest cities of Ukraine, such as Lviv, Odessa, Kyiv, Dnepr, Kharkov. Promotion strategy Before starting promotion work, our employees conducted a detailed analysis of the market situation, studied the business niche, and identified the main competitors. The task was to choose a strategy that would allow us to bypass other companies and bring the RentService24 portal to a leading position. To achieve the result, a work plan was drawn up: Competitor analysis . During the audit, we identified the main competitors, assessed domain rankings, studied SEO traffic and indexed resources in Google. SYA analysis . Parsing the kernel has become a separate vector in our work. The task was to identify insufficiently developed keys, through which it would be possible to improve the position of the resource. At the same time, our employees studied the structure of websites of competing companies and assessed the potential for developing new RentService24 pages. Improved usability .
The website contains offers from companies from different regions, so customers are given ample opportunities to choose the right car and arrange a rental. The resource also contains information about the service, rental conditions, and vehicle characteristics. Detailed data simplifies the choice of the optimal car in terms of configuration and price. Currently, there are already more than 500 car ren B2B Email List tal points operating in different cities of the country. Clients can pick up the vehicle by booking a rental through the RentService24 online service. The portal also has rental offers in Bulgaria and the Czech Republic. However, the creators of RentService24 faced fierce competition in their work. They approached us with a request to bring the resource to the top and attract new visitors. Client site problems When contacting us, most of the keys through which traffic was attracted to the RentService24 service were not in the top: Client site problems Therefore, one of the main tasks set by our specialists was the promotion of the client’s website by region.
Particular attention was paid to promotion in the largest cities of Ukraine, such as Lviv, Odessa, Kyiv, Dnepr, Kharkov. Promotion strategy Before starting promotion work, our employees conducted a detailed analysis of the market situation, studied the business niche, and identified the main competitors. The task was to choose a strategy that would allow us to bypass other companies and bring the RentService24 portal to a leading position. To achieve the result, a work plan was drawn up: Competitor analysis . During the audit, we identified the main competitors, assessed domain rankings, studied SEO traffic and indexed resources in Google. SYA analysis . Parsing the kernel has become a separate vector in our work. The task was to identify insufficiently developed keys, through which it would be possible to improve the position of the resource. At the same time, our employees studied the structure of websites of competing companies and assessed the potential for developing new RentService24 pages. Improved usability .