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Post by account_disabled on Dec 27, 2023 3:13:30 GMT
Differences and advantages of ATL or BTL The data proves it: the customer is now much more demanding than before and the offer tends to be, on many occasions, greater than the demand. For this reason, companies have become aware of the value of offering personalized customer service and pampering them as much as possible. With this reality, it is not surprising. That BTL marketing is more widely used than ATL and is a favorite for entrepreneurs trying to cope with red numbers and crisis. It is essential to convince the potential client so that they not only want to try a Country Email List product, but also feel motivated to buy it. Each client is a world and you have to enter his head, situate yourself in his place and empathize with his feelings, ideas, emotions and needs. Make the company a participant in your concerns. Direct or personalized marketing, that is, below the line, Allows for great influence It is cheaper: not only because the costs are lower, but because it allows for a better balance of results and, what is more important, it makes it possible to correct, modify and redirect the campaign, on the fly, for a greater impact And success.
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