Post by account_disabled on Dec 23, 2023 9:52:17 GMT
Google employees, makes a natural referencing recommendation in relation to the level of competition on keywords in paid advertisements. This has nothing to do with. Advertisers who struggle to make their ads visible and therefore increase the cost of the click have nothing to do with sites which try to be referenced “naturally”. Make sure that the agency is not limited, as is often the case, to using free Google tools (Keyword Planner, Trends, etc.). Ask the agency if work will be done on the content (texts) of the site and/or on inbound links (both are important). Regarding links, check that the agency goes beyond simple link exchanges or listing in directories.
Ask your interlocutor to give you references to sites that they have referenced. Research the Email Data sites in question not only on their brands, but also on their businesses and the needs they meet. For example, when I search for the gym “club sport gym”, it is completely normal to find it. But to check SEO effectiveness, you need to search for the venue's site by other means: gym, fitness room, yoga class (which is written on the home page)... One of the The best way to check the relevance of your contact is to validate whether the referenced site appears in the search result in response to a need.
If the “club sport gym” site does not highlight any need that a gym meets: “lose weight”, weight loss”, “ski preparation”… be wary. Referencing a site is not only about working on your brand, it is also about ensuring that those who have a need that the offer can meet succeed in finding the site. By trying, even if it is difficult since it is new, technical and complex, to take a step back, to ask the right questions and without letting it be influenced by figures, we can be able to tell the difference between 2 offers.
Ask your interlocutor to give you references to sites that they have referenced. Research the Email Data sites in question not only on their brands, but also on their businesses and the needs they meet. For example, when I search for the gym “club sport gym”, it is completely normal to find it. But to check SEO effectiveness, you need to search for the venue's site by other means: gym, fitness room, yoga class (which is written on the home page)... One of the The best way to check the relevance of your contact is to validate whether the referenced site appears in the search result in response to a need.
If the “club sport gym” site does not highlight any need that a gym meets: “lose weight”, weight loss”, “ski preparation”… be wary. Referencing a site is not only about working on your brand, it is also about ensuring that those who have a need that the offer can meet succeed in finding the site. By trying, even if it is difficult since it is new, technical and complex, to take a step back, to ask the right questions and without letting it be influenced by figures, we can be able to tell the difference between 2 offers.