Post by account_disabled on Nov 30, 2023 4:06:02 GMT
Since 1998 has been marketing its products online, starting with virtualexito.com, which was its website until 2010. Taken from Grupo Éxito Since then, the company has put all its efforts into offering all its products from its web portal and its application for mobile devices, achieving high levels of sales through these means. With these platforms, customers can create market lists, check prices, make purchases with delivery included or with the possibility of picking it up directly at the warehouse closest to them. In addition, users earn discounts, advance their turns at the checkout and learn about upcoming promotions and new products. The results speak for themselves. By 2018, Grupo Éxito's marketing strategies led to a 33.4% increase in e-commerce and more than 2.7 million orders throughout Colombia according to data from El Heraldo.
Another marketing initiative of Grupo Éxito has been marketing Phone Number List through credits and own brands. The Éxito card, created as an instant credit system and implemented in all stores for its customers, gives the possibility of accessing credit lines of up to $800,000 pesos per day and up to 48 installments to pay them. As a marketing strategy it is brilliant to use credit for your clients. They have the possibility of buying what they need with the ease of paying it monthly and as a company you receive payments month by month with a fair interest rate. Social responsability But not everything is business, the company has also been concerned with raising awareness among Colombians about the preservation and protection of the natural ecosystem.
The "Made to Preserve" stuffed animals are part of a campaign to raise funds and donate them to a protection project in the department of Guainía, where endangered species are present. Taken from Colombia.co Likewise, "Gen Cero" is an initiative of the institution that aims to eradicate chronic malnutrition in the country by 2030. Benefiting 89 municipalities in 24 departments of Colombia. Socially responsible companies are better accepted by the public than those that do not have programs of this style. For this reason, we wanted to mention it as a marketing strategy of Grupo Éxito.
Another marketing initiative of Grupo Éxito has been marketing Phone Number List through credits and own brands. The Éxito card, created as an instant credit system and implemented in all stores for its customers, gives the possibility of accessing credit lines of up to $800,000 pesos per day and up to 48 installments to pay them. As a marketing strategy it is brilliant to use credit for your clients. They have the possibility of buying what they need with the ease of paying it monthly and as a company you receive payments month by month with a fair interest rate. Social responsability But not everything is business, the company has also been concerned with raising awareness among Colombians about the preservation and protection of the natural ecosystem.
The "Made to Preserve" stuffed animals are part of a campaign to raise funds and donate them to a protection project in the department of Guainía, where endangered species are present. Taken from Colombia.co Likewise, "Gen Cero" is an initiative of the institution that aims to eradicate chronic malnutrition in the country by 2030. Benefiting 89 municipalities in 24 departments of Colombia. Socially responsible companies are better accepted by the public than those that do not have programs of this style. For this reason, we wanted to mention it as a marketing strategy of Grupo Éxito.